Advertise with Pulse+IT

Pulse+IT is Australasia’s leading voice in digital health news.

If your organisation develops IT-related products, services, education or events and wants to reach decision-makers in the health sector, you have come to the right place.

Since its launch in 2006, Pulse+IT has attracted subscribers from all corners of the health sector, with 20,000+ readers receiving our daily eNewsletter, most of whom pay to read our independent journalism at the Pulse+IT website.

Browse this page for an overview of our digital services, readership, specifications, examples of past advertising campaigns, and remaining opportunities, with full details available for download in the Pulse+IT Media Kit.

Contact us.

Managing Director
Emily Mara
+61 466 665 932
emily.mara@pulseit.news

Pulse+IT Support
+61 3 7066 5475‬
hello@pulseit.news

Get the full story.

Complete this form to download the Pulse+IT Media kit.

Readership

Pulse+IT's daily eNewsletters are sent to 20,000+ subscribers each week, reaching all corners of the Australian and New Zealand health sectors.

As the region's only publication that specialises in Digital Health, we have built a loyal and highly engaged readership of decision-makers from organisations utilising IT to support the delivery of healthcare.

Our readers work in medical and allied health practices, hospitals, aged care facilities, pharmacies, local health networks and boards, primary health networks and organisations, state and federal government departments, and universities. Pulse+IT is also enjoyed by large numbers of digital health professionals, who consider the publication to be essential reading.

A testament to the quality of the journalism it produces, Pulse+IT operates one of the few successful media paywalls in ANZ, and the publication also receives the support of the key associations the Australian Association of Practice Managers (AAPM), Australasian Institute of Digital Health (AIDH) and Health Information Management Association Australia (HIMAA) who purchase Pulse+IT subscriptions for their entire memberships. We also have subscription arrangements with the Aged Care Industry Information Technology Council (ACIITC). If you are a member of one of these associations, contact us to find out more.

For further details about Pulse+IT's readership and the ways you can reach them, download the Pulse+IT Media Kit.

Advertising opportunities

eNewsletters

Pulse+IT eNewsletters are sent seven times a week to 20,000+ subscribers throughout Australia and New Zealand.

Each weekday edition has a different theme, with eNewsletters dedicated to Digital Health in:

Medical practices and allied health
Hospitals
Aged, community and disability care
New Zealand

On Saturday we publish our popular weekly wrap up and poll our readership for their views on the most important topic from the week.

Advertisers can select the editions most relevant to their products and services, with two Medium Rectangle banner positions featured in each eNewsletter.

eDMs

Pulse+IT eDMs are HTML emails containing your content, sent to a targeted segment of our readership. As a premium service we limit these email blasts to one per week to maximise their impact.

You can review some of the eDMs Pulse+IT has sent recently by clicking on the graphics below.

eDM examples

Nuance

Open rate: 47.7%

Click rate: 5.7%

Equinix

Open rate: 45.9%

Click rate: 3.7%

ACU

Open rate: 44.4%

Click rate: 4.1%

Australian Healthcare Week

Open rate: 49.2%

Click rate: 6.4%

Website

The Pulse+IT website features Leaderboard and Medium Rectangle banner positions, providing advertisers with recurring exposure that can be rolled out over an extended period of time.

Best used in combination with our eNewsletter and eDM services, Pulse+IT website banners are delivered by the powerful Google Ad Manager platform, which supports a range of targeting and reporting options.

Webinars

Pulse+IT works with organisations to promote their online sessions using our website, eNewsletter and eDM services.

Having hosted webinars for clients for many years, our team of experts can provide input into the content creation process, provide a suitable hosting platform, and facilitate the webinar on the day.