Pulse+IT eDM targeting options
Pulse+IT is Australasia’s leading voice in digital health news.
When sending eDMs, clients have the option to target segments of Pulse+IT's mailing list of 20,000 subscribers using some or all of the following criteria:
- Organisation type
- Specific organisation
- Membership association
- eNewsletter subscription preferences (which Pulse+IT editions are they receiving).
- eNewsletter engagement score (1-5 star rating)
Pulse+IT's internal database classifications for Role and Organisation type (which are usually the most important criteria) are listed below.