Pulse+IT eDM targeting options

Pulse+IT is your leading voice in digital health news.

When sending eDMs, clients have the option to target segments of Pulse+IT's mailing list of 20,000 subscribers using some or all of the following criteria:

• Organisation type
• Specific organisation
• Role
• Location
• Membership association
• eNewsletter subscription preferences (which Pulse+IT editions are they receiving).
• eNewsletter engagement score (1-5 star rating)

Pulse+IT's internal database classifications for Role and Organisation type (which are usually the most important criteria) are listed below. 

Role

Practice Manager
Practice Nurse
Practice Support
Staff Practice
Consultant
Practice Liaison
-
HIM - Health Information Manager
Clinical coder
-
IT
Application specialist
Architect
Software developer
Software support
System administrator
-
Telehealth
-
Consulting
-
Doctor
Doctor - GP
-
Doctor - Specialist
Doctor - Anaesthetist
Doctor - Cardiologist
Doctor - Dermatologist
Doctor - Emergency Physician
Doctor - Gastroenterologist
Doctor - Geriatrician
Doctor - Haematologist
Doctor - Obstetrician and Gynaecologist
Doctor - Oncologist
Doctor - Ophthalmologist
Doctor - Orthopaedic Surgeon
Doctor - Neurologist
Doctor - Neurosurgeon
Doctor - Paediatrician
Doctor - Pathologist
Doctor - Physician
Doctor - Psychiatrist
Doctor - Radiologist
Doctor - Rheumatologist
Doctor - Surgeon
-
Doctor - Non-practising (according to AHPRA)
-
Allied Health
Allied Health - Chiropractor
Allied Health - Dentist
Allied Health - Dietitian
Allied Health - Excercise Physiologist
Allied Health - Occupational Therapist
Allied Health - Optometrist
Allied Health - Pharmacist
Allied Health - Physiotherapist
Allied Health - Podiatrist
Allied Health - Psychologist
Allied Health - Radiographer
-
Midwife
Nurse
Nurse Practitioner
-
Paramedic
-
Aged care
-
CCIO - Chief Clinical Information Officer
CEO - Chief Executive Officer
CFO - Chief Financial Officer
CIO - Chief Information Officer
CMIO - Chief Medical Informatics Officer
CMO - Chief Medical Officer
CNIO - Chief Nursing Information Officer
COO - Chief Operating Officer
CRO - Chief Research Officer
CTO - Chief Technical Officer
-
Director
General Manager
Manager
Managing Director
Operations Manager
-
Medical Director
-
Analyst
Business Analyst
Project Manager
Project Officer
-
Account Director
Account Manager
Business Development
Human Resources
Marketing
Sales
-
Media
-
Academic
Lecturer
Research
Student
-
Administration
Office Manager
Personal Assistant
Receptionist
-
Legal
-
Librarian
-
Government Policy
-
Retired
 

Organisation type

Consultant
IT support
Software vendor / Technology vendor
Medical device vendor
Pharmaceutical
Telehealth provider
Medical transcription/coding
Accreditation
-
University
Medical research
Training provider
Other research
-
General practice
Skin cancer clinic
Specialist practice
Dental practice
Allied health
Multidisciplinary practice
Aboriginal health service
-
Pharmacy
-
Aged care
Community care
-
Day surgery
Public hospital
Private hospital
Hospice
-
Emergency response
-
Pathology
Radiology
-
Industry associations
Colleges
Society
-
Health fund Insurance
-
Primary Health Network (Australia)
Contracting organisation (Australia)
Local Health Network / Local Health District (Australia)
State Health Department (Australia)
Federal Government Department (Australia)
Other Government Department (Australia)
Local Government (Australia)
-
Primary Health Organisation (New Zealand)
Contracting organisation (New Zealand)
District Health Board (New Zealand)
Government Department (New Zealand)
-
PR / Communications / Media
Publications
Events organiser
-
Law firm
Finance
Recruitment
-
Other